{"id":1184,"date":"2022-12-27T14:42:38","date_gmt":"2022-12-27T14:42:38","guid":{"rendered":"https:\/\/pulzohost.com.br\/clientes\/onoff\/?p=1184"},"modified":"2023-01-05T22:57:02","modified_gmt":"2023-01-05T22:57:02","slug":"tudo-que-voce-precisa-saber-sobre-live-marketing","status":"publish","type":"post","link":"https:\/\/pulzohost.com.br\/clientes\/onoff\/tudo-que-voce-precisa-saber-sobre-live-marketing\/","title":{"rendered":"Tudo que voc\u00ea precisa saber sobre Live Marketing"},"content":{"rendered":"\n<h2 class=\"has-text-color has-medium-font-size wp-block-heading\" style=\"color:#404040\">No blog On Off de hoje vamos contar para voc\u00eas o que \u00e9, de fato, o Live Marketing e porque essa estrat\u00e9gia deve ser incorporada no seu or\u00e7amento.<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Muito se fala sobre o Live Marketing mas pouco se fala sobre o Live Marketing. Afinal, o que \u00e9 essa estrat\u00e9gia que est\u00e1 bombando no mercado e \u00e9 o carro-chefe da On Off? \u00c9 sobre isso que falaremos no blog de hoje. Vamos l\u00e1?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>O Live Marketing \u00e9 uma <mark style=\"background-color:#fcdc05\" class=\"has-inline-color\">estrat\u00e9gia que tem como objetivo aumentar a presen\u00e7a offline das marcas por meio de experi\u00eancias ao vivo<\/mark> a fim de promover o engajamento com o p\u00fablico-alvo. Tem crescido muito nos \u00faltimos anos pelas principais empresas do Brasil por ser uma ferramenta poderosa para melhorar a taxa de convers\u00e3o, fidelizar clientes e aumentar o share of mind da marca.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/tudo-que-voce-precisa-saber-sobre-live-marketing\/?preview_id=1184&amp;preview_nonce=b3c15b7b4a&amp;preview=true&amp;_thumbnail_id=1024\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"330\" data-id=\"464\" src=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-ambev.jpg\" alt=\"\" class=\"wp-image-464\" srcset=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-ambev.jpg 466w, https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-ambev-300x212.jpg 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/tudo-que-voce-precisa-saber-sobre-live-marketing\/?preview_id=1184&amp;preview_nonce=b3c15b7b4a&amp;preview=true&amp;_thumbnail_id=1024\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"330\" data-id=\"463\" src=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-99.jpg\" alt=\"\" class=\"wp-image-463\" srcset=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-99.jpg 466w, https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-99-300x212.jpg 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/tudo-que-voce-precisa-saber-sobre-live-marketing\/?preview_id=1184&amp;preview_nonce=b3c15b7b4a&amp;preview=true&amp;_thumbnail_id=1024\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"330\" data-id=\"465\" src=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-reserva.jpg\" alt=\"\" class=\"wp-image-465\" srcset=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-reserva.jpg 466w, https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-reserva-300x212.jpg 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/tudo-que-voce-precisa-saber-sobre-live-marketing\/?preview_id=1184&amp;preview_nonce=b3c15b7b4a&amp;preview=true&amp;_thumbnail_id=1024\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"330\" data-id=\"466\" src=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-assai.jpg\" alt=\"Imagem do Case de Eventos Assai\" class=\"wp-image-466\" srcset=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-assai.jpg 466w, https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-assai-300x212.jpg 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/tudo-que-voce-precisa-saber-sobre-live-marketing\/?preview_id=1184&amp;preview_nonce=b3c15b7b4a&amp;preview=true&amp;_thumbnail_id=1024\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"330\" data-id=\"462\" src=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-merck.jpg\" alt=\"\" class=\"wp-image-462\" srcset=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-merck.jpg 466w, https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-merck-300x212.jpg 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/tudo-que-voce-precisa-saber-sobre-live-marketing\/?preview_id=1184&amp;preview_nonce=b3c15b7b4a&amp;preview=true&amp;_thumbnail_id=1024\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"330\" data-id=\"461\" src=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-rappi.jpg\" alt=\"\" class=\"wp-image-461\" srcset=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-rappi.jpg 466w, https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/case-rappi-300x212.jpg 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>Trabalhamos com grandes marcas, de todos os segmentos. Desenvolvemos ideias de Live Marketing Personalizadas para que a sua empresa se estabele\u00e7a tamb\u00e9m fora da internet. Quer entender um pouco sobre como ajudamos nossos parceiros?<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Esse tipo de a\u00e7\u00e3o engloba todas as a\u00e7\u00f5es, campanhas e eventos que acontecem ao vivo, a inten\u00e7\u00e3o aqui \u00e9 humanizar as marcas, aproximando o consumidor do produto e criando um v\u00ednculo de pertencimento. A gente se depara com a\u00e7\u00f5es de live marketing constantemente, seja nos grandes centros, onde marcas apostam em cen\u00e1rios interativos e profissionais que fazem abordagem, eventos comerciais e internos, ativa\u00e7\u00f5es em pontos de venda, a\u00e7\u00f5es promocionais. Tudo isso engloba o live marketing!<\/p>\n\n\n\n<p>A On Off tem bagagem no mercado de Live Marketing, Eventos e A\u00e7\u00f5es Promocionais. S\u00e3o mais de 20 anos de hist\u00f3ria, criando experi\u00eancias \u00fanicas. Atrav\u00e9s dos nossos projetos de Live Marketing, conquistamos essa marca expressiva de +80 parceiros ativos. Nossa miss\u00e3o \u00e9 ser a melhor empresa de Live Marketing do Brasil.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Conhe\u00e7a os nossos cases de sucesso <a href=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/clientes-e-cases\/\" target=\"_blank\" rel=\"noreferrer noopener\">clicando aqui.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>No blog On Off de hoje vamos contar para voc\u00eas o que \u00e9, de fato, o Live Marketing e porque essa estrat\u00e9gia deve ser incorporada no seu or\u00e7amento. Muito se fala sobre o Live Marketing mas pouco se fala sobre o Live Marketing. Afinal, o que \u00e9 essa estrat\u00e9gia que est\u00e1 bombando no mercado e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[31,37,40,38,39,10,28,29,22],"class_list":["post-1184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-acoes-promocionais","tag-agencia-eventos","tag-agencia-eventos-rj","tag-agencia-live-marketing","tag-agencia-marketing-rio-de-janeiro","tag-blog","tag-blog-marketing","tag-live-marketing","tag-press-kits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tudo que voc\u00ea precisa saber sobre Live Marketing - Ag\u00eancia ON\/OFF<\/title>\n<meta name=\"description\" content=\"Hoje vamos contar para voc\u00eas o que \u00e9, de fato, o Live Marketing e porque essa estrat\u00e9gia deve ser incorporada no seu or\u00e7amento.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tudo que voc\u00ea precisa saber sobre Live Marketing\" \/>\n<meta property=\"og:description\" content=\"Hoje vamos contar para voc\u00eas o que \u00e9, de fato, o Live Marketing e porque essa estrat\u00e9gia deve ser incorporada no seu or\u00e7amento.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/tudo-que-voce-precisa-saber-sobre-live-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Ag\u00eancia ON\/OFF\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-27T14:42:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T22:57:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pulzohost.com.br\/clientes\/onoff\/wp-content\/uploads\/2022\/12\/tudo-que-voce-precisa-saber-sobre-live-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pulzohost.com.br\/clientes\/onoff\/tudo-que-voce-precisa-saber-sobre-live-marketing\/\",\"url\":\"https:\/\/pulzohost.com.br\/clientes\/onoff\/tudo-que-voce-precisa-saber-sobre-live-marketing\/\",\"name\":\"Tudo que voc\u00ea precisa saber sobre Live Marketing - 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